We Built CrewHero to Support our Frontline

CrewHero was created after 15 years of experience scaling North Point Outdoors to 20 Million in Revenue, where we saw the daily frustrations faced by our team as we watched our profit slipping. We were all losing. Owners lost money, Managers lost sanity and our Frontline was losing patience. Every morning, Our hardworking team members showed up ready to work but often found themselves waiting—waiting for crew assignments, truck allocations, and equipment decisions. This chaos didn't just frustrate them, it cost the business in non-billable labor and lost productivity everyday. When something happens so often, it can become normal.

We realized there was a need for a tool designed specifically to support frontline teams and their managers. CrewHero isn't focused on customers, estimates, or scheduling; it's about reducing the operational chaos that makes the start of a workday harder than it should be. By streamlining dispatch assignments and improving communication, we aim to increase employee retention and help owners run more profitable businesses. CRM's organizes your workload. CrewHero becomes the tool that Makes it Happen.

Landscape businesses often lose valuable employees not due to a lack of dedication but because of the stress caused by disorganized operations. CrewHero is built to change that. We give owners the tools they need to create a stable, supportive environment where team members feel appreciated, and as a result, stay longer. Happy teams lead to happy customers, and happy customers lead to successful owners.

CrewHero isn't just about optimizing operations—it's about hearing and meeting the needs of the people who drive these businesses forward. By reducing chaos and improving efficiency, we help landscape companies retain and empower their most valuable asset: their people.


David Fairburn
CEO


Andrew Pelkey
COO

Crewhero app dispatch screenshot

For Morning Dispatch

The dispatch board you know, but from anywhere

CrewHero's dispatch board feels just like the one in your office, but unlike the board in your office you can update schedules on the fly, access them from the field, and keep your crews moving without missing a beat.

Crewhero app repair screenshot

For Shop Techs

Simplify repairs, and keep crews moving

Frontline mad their equipment isn't ready? Mechanics mad they're being pestered by the frontline? Crew leads mad nothing's getting done? Take the conflict out of repairs. In Fleet, mechanics can update progress on the fly, and leaders can set priorities to make sure the most important fixes get handled first.

Crewhero app workflow screenshots

For the Frontline

Workflows that just work

Take the hassle out of scheduling, time-off requests, and approvals. Crews and managers get clear, easy-to-use workflows that make sure everyone stays on the same page. No more confusion, no more last-minute scheduling messes.

Crewhero app accounts screenshot

For leaders

One account - Everything landscaping

See the whole operation in one easy spot — from crew info to job progress to equipment updates and repairs. No more scattered spreadsheets, scribbled whiteboards, or missed texts. You can stay on top of everything, no matter where you are.

Ready to reduce the chaos?

We're rolling out CrewHero with landscaping crews across New England. Want in? Sign up for early access, test it out, and help shape the tools that make your workday easier.

Signup Today